Supportive approach
Hello, I’m Colleen Lewis, founder of 10 Plus Media. I’d like to explain why our approach to marketing is a bit different from mainstream agencies – thanks to the layers of experience I have gained on my journey from being a corporate writer to running a content marketing agency.
We mentor and facilitate
I started out as an English teacher, which had a huge influence on my work in later years. Today empowering and mentoring is integral to our client relationships – it’s the core of how we help our clients make practical marketing decisions and improve their knowledge of digital marketing and customer engagement.
We get the basics right
Then came editing and writing of corporate content, in particular annual reports and company profiles. Here I learned to clearly and accurately communicate company activities and pay meticulous attention to detail.
Content that works
In time I branched into freelance writing for PR agencies, and churned out hundreds of press releases, case studies and opinion pieces – which led me to question the marketing value of all the content I had to produce. Thus my interest in marketing strategy developed, and I saw the need for effective content to support it.
Now I make sure that our clients get quality content, a holistic approach and personal support from experienced people.
On the same business journey
We understand the business journey that our clients are on, because we are travelling that path ourselves. In 2012 I established 10 Plus Media with a collective of writers and offered a content writing service.
Evolution …
It was a natural evolution to start specialising in digital content, writing powerful and engaging content for online media such as websites and social media. All our writers are now experts in search engine optimisation (SEO) and we offer monitoring and measuring of online engagement to our clients.
And growth
Because marketing requires an integrated approach, our team has grown to include web developers, brand designers, graphic designers, a publicist, an SEO consultant, a funnel marketing specialist and also a business development consultant. I have a satellite team in Cape Town. And we are hugely excited about moving into new office space in 2016, in the vibey entrepreneurial hub in Johannesburg’s Maboneng precinct.
Insights into your challenges
As we have grown, we have gained insight into the challenges of business growth. This knowledge adds significant value for our clients. We can see things from their perspective and develop solutions to meet their particular needs.
Our ethos is to provide a back-to-basics service – practical, realistic, budget-conscious, strategic and results-driven. We understand, we figure out, we work with you, and we stay with you until you succeed.