Keep up to date with the latest SEO statistics and be sure to keep an eye out for possible trends in order to stay top of mind to your customers. It’s important to take this information into account when creating the best possible strategy for your online campaigns. You want to make sure you are using the right tools to…
If you want to market your business online, you cannot afford to ignore SEO (search engine optimisation). Without it, you won’t rank anywhere and no one will notice you. Our advice to business owners is to embrace SEO because it’s here to stay. And the first step is to learn about it and understand how it works. The terminology that…
You’ve pushed the benefits of your brand until you are blue in the face yet you don’t seem to be attracting customers. Why is this the case? I mean why can’t you simply promote how good your brand is, why must you give your brand a story? The article 4 Benefits of Using Storytelling in Marketing published on forbes.com states…
Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…
Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…
Unlocking the power of keywords Like the advent of TV starlets on the small screen, search engine optimisation (SEO) has risen in prominence as the internet advances onto every desktop, tablet and smart phone across the globe. All in the cause of appeasing the search engines, gods of the online world. Google, the über god, dominates internet search – whatever…
Want more customers? Hire a professional writer! I can write! Anybody can write!! Oh, how I worry when I hear clients proclaiming this. Unless you are a professionally trained writer, no you cannot write. And if you expect to generate leads online using social media and your website, then please hire a pro to do it for you. In the…
Why do eBooks offer incredible value in a sales funnel? First, they are the veritable bait luring in the hungry lead. If your customers are going online to find information that is relevant for their needs (which is what 90% of consumers are doing) you have to be able to give it them. If you don’t, they will go somewhere…
Previously, we spoke about how essential it is to ensure your LinkedIn profile is perfect if you want to generate business leads. Now, you need to start ‘working the room’. It’s essential to ‘work the room’ correctly if you want to generate business leads from LinkedIn. The old fashioned ‘spray and pray’ approach isn’t working out there in the traditional…
LinkedIn is the one of the best social media sites for connecting with top level professionals in your target market. But how do you stop being just a ‘connection’ and become a company’s next most essential business partner? It’s Essential to get Your Profile Right if You Want to Generate Business Leads from LinkedIn. Your profile is more than just…