Keep up to date with the latest SEO statistics and be sure to keep an eye out for possible trends in order to stay top of mind to your customers. It’s important to take this information into account when creating the best possible strategy for your online campaigns. You want to make sure you are using the right tools to…
If you want to market your business online, you cannot afford to ignore SEO (search engine optimisation). Without it, you won’t rank anywhere and no one will notice you. Our advice to business owners is to embrace SEO because it’s here to stay. And the first step is to learn about it and understand how it works. The terminology that…
Digital Analytics drives your online marketing performance! “Digital analytics” sounds quite intimidating, right?! Two words to avoid like the plague. Sorry to say, these are two words you must embrace if you want to ensure you bring the right customers to your door. That been said, let’s break it down and learn what digital analytics is all about. WHAT IS…
Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…
Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…
Let’s say you have a great business idea. So you think a website will be the first step to bringing in the business. But you want to start small to test the market so you just want a small site. And you expect to get this for, say R3,000 – R4,000 mainly because you know someone who had his site…