Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…
Last month Finance Minister Pravin Gordhan reduced his projection of economic growth in South Africa (SA), for 2016 down to 0,5%. Not good news for SA business owners. Are you having to rethink your sales funnel marketing strategy as the economy slows down even more? We often get enquiries from businesses that, for years, were able to rely on word…
Sales funnel methodology is an ideal match for online marketing. If you’re hanging with other business people you’ve probably had conversations about the importance of marketing online and sales funnels. If this makes you feel a little out of your depth, don’t stress. Here we explain how the concept of a sales funnel is a simple and very effective strategy…
Previously, we spoke about how essential it is to ensure your LinkedIn profile is perfect if you want to generate business leads. Now, you need to start ‘working the room’. It’s essential to ‘work the room’ correctly if you want to generate business leads from LinkedIn. The old fashioned ‘spray and pray’ approach isn’t working out there in the traditional…
By Marc Pienaar It took about 5 minutes for marketers to seize onto the social media marketing opportunity. Before we knew it we were being told that if we didn’t market our businesses on platforms like Facebook and Twitter, we would be dead in the water. We would be left staring through the window at a party where everyone was…