LinkedIn is the one of the best social media sites for connecting with top level professionals in your field. But how do you stop being just a ‘connection’ and become a company’s next most essential business partner? It’s Essential to get Your Profile Right if You Want to Generate Business Leads from LinkedIn. Your profile is more than just an…
When it comes to choosing which social media platform is best for generating leads, it may be difficult for you to decide which platforms are best suited to your needs. We often get asked whether Facebook is the right place. The answer is that it depends on where your customers are. If your customers are on Facebook, your business should…
Are you feeling frustrated because your social media campaign isn’t generating leads for your business? Most South African businesses still have a lot to learn about using social media to generate business leads. So before you abandon ship completely, look at this stat: Compared to outbound (traditional) marketing, social media has a 100% higher lead-to-close rate. You can’t argue that,…
So you’ve put your brand out there on the big social media billboard but you haven’t generated one lead. And you’re beginning to doubt whether social media really works for generating leads for businesses in South Africa. Actually, generating leads is not about selling your brand or making a sale. It’s gathering information about your potential customers and providing them…
Social media is one of the best advertising platforms ever created. People talk to each other anyway. Now, they do it all on social media. Word-of-mouth, or in this case, word-of-mouse is the best advertising a company can get. It’s a great tool for bringing in new business. It’ll morph into different versions of itself, but social media is here…
Let’s say you have a great business idea. So you think a website will be the first step to bringing in the business. But you want to start small to test the market so you just want a small site. And you expect to get this for, say R3,000 – mainly because you know someone who had his site done…
It took about 5 minutes for marketers to seize onto the social media platform opportunity. Before we knew it we were being told that if we didn’t market our businesses on platforms like Facebook and Twitter, we would be dead in the water. We would be left staring through the window at a party where everyone was making lucrative connections….
You’ve spent good money on your website, getting the design exactly right, putting in content that will entice potential customers, placing all the right calls to action in the right places. You’ve excitedly launched it. You can’t wait to see how well it will do – how many visitors will come, how many contact requests you’ll get and, most importantly,…
In order to rank on Google – no matter how many times the SEO (Search Engine Optimization) rules change – the one thing you must do is generate great content! All the time. Producing great content regularly is easier said than done, right? Having to come to grips with the phrase ‘Content Marketing’ is confusing and frightening enough as it…
While you may be closing your business for the holidays, it might be wise not to shut down your online activities because social media is still very much ‘alive and kicking’ during the festive season. As people become more relaxed and have more time to engage so activity becomes more apparent online. People spend their time on social media as…