LinkedIn is the one of the best social media sites for connecting with top level professionals in your field. But how do you stop being just a ‘connection’ and become a company’s next most essential business partner? It’s Essential to get Your Profile Right if You Want to Generate Business Leads from LinkedIn. Your profile is more than just an…
“Why use social media for business? Marketing is no longer about the stuff that you make, but about the stories you tell.” These are the words of Seth Godin, marketing guru. So are you one of those business owners who’re still thinking, “Is a social media strategy really necessary for my business?” With social media now the mainstream marketing platform…
Social media is one of the best advertising platforms ever created. People talk to each other anyway. Now, they do it all on social media. Word-of-mouth, or in this case, word-of-mouse is the best advertising a company can get. It’s a great tool for bringing in new business. It’ll morph into different versions of itself, but social media is here…
Let’s say you have a great business idea. So you think a website will be the first step to bringing in the business. But you want to start small to test the market so you just want a small site. And you expect to get this for, say R3,000 – mainly because you know someone who had his site done…
You’ve spent good money on your website, getting the design exactly right, putting in content that will entice potential customers, placing all the right calls to action in the right places. You’ve excitedly launched it. You can’t wait to see how well it will do – how many visitors will come, how many contact requests you’ll get and, most importantly,…
While you may be closing your business for the holidays, it might be wise not to shut down your online activities because social media is still very much ‘alive and kicking’ during the festive season. As people become more relaxed and have more time to engage so activity becomes more apparent online. People spend their time on social media as…
Don’t make the mistake of thinking that tweaking your business profile is all that’s needed to get good content for your website. If a writer agrees to do this for you, then you should fire your writer. Website content needs to be crafted to achieve your business goals – which is what an experienced web writer can do for you….