In order to rank on Google – no matter how many times the SEO (Search Engine Optimization) rules change – the one thing you must do is generate great content! All the time. Producing great content regularly is easier said than done, right? Having to come to grips with the phrase ‘Content Marketing’ is confusing and frightening enough as it…
Don’t make the mistake of thinking that tweaking your business profile is all that’s needed to get good content for your website. If a writer agrees to do this for you, then you should fire your writer. Website content needs to be crafted to achieve your business goals – which is what an experienced web writer can do for you….
So what is a website content strategy and why do you need one for your website? This series of articles aims to introduce you to the field of website content strategy by briefly explaining what it is and why every website needs it. To start with we’ll need to define what content is in terms of a website. Quite simply; website…
I’d love to know how much Wilbur Smith earns for every word that he writes. Or John Grisham? Stephen King once earned US$30 million in one year (2010) – that’s more than half a million dollars a week! What I do know is that here in South Africa the humble hacks who write website content average around R4 per word…
Reality checklist for what to put on your website Do you wonder why you can’t get traffic to your website? Or have you decided to build your own website using an online template? Or are you working with an inexperienced web designer? Maybe you’ve decided that you can cut costs by writing the content yourself. Then at least give it…
These days you can’t have a business without a website, right? Well, although this is true most of the time, having a website is not necessarily the first or most essential element for marketing your business. The first objective of a business is to make money, and if your website cannot help you make that money, then it need not…
So you are a small business, and you need a website? What will it cost you? Only R99 pm! 5-page professional website, only R270 pm Basic website – R4,500 Deals like these can be found whenever you consult the Oracle of Google, but these claims may be just as far-fetched as the dubious prophecies of Delphi. The real answer is…
By Laurel Pretorius (who can actually write!) Really, it’s amazing how most people think they can write – something that takes serious study time, talent and experience in the field; yet ego and tight budgets turn people who can’t write into seemingly top-notch scribes. As a professional writer with a diploma in journalism and nearly two decades of writing experience…
By Marc Pienaar I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are important aspects of a successful online presence….