In order to rank on Google – no matter how many times the SEO (Search Engine Optimization) rules change – the one thing you must do is generate great content! All the time. Producing great content regularly is easier said than done, right? Having to come to grips with the phrase ‘Content Marketing’ is confusing and frightening enough as it…
Don’t make the mistake of thinking that tweaking your business profile is all that’s needed to get good content for your website. If a writer agrees to do this for you, then you should fire your writer. Website content needs to be crafted to achieve your business goals – which is what an experienced web writer can do for you….
I’d love to know how much Wilbur Smith earns for every word that he writes. Or John Grisham? Stephen King once earned US$30 million in one year (2010) – that’s more than half a million dollars a week! What I do know is that here in South Africa the humble hacks who write website content average around R4 per word…
So you are a small business, and you need a website? What will it cost you? Only R99 pm! 5-page professional website, only R270 pm Basic website – R4,500 Deals like these can be found whenever you consult the Oracle of Google, but these claims may be just as far-fetched as the dubious prophecies of Delphi. The real answer is…
By Marc Pienaar I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are important aspects of a successful online presence….
Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content, block-buster blogging and so forth can be bewildering. My aha! moment came from Doug Leather, Jo’burg-based international consultant on customer-centric business models. The primary route to customer…