So you’ve put your brand out there on the big social media billboard but you haven’t generated one lead. And you’re beginning to doubt whether social media really works for generating leads for businesses in South Africa. Actually, generating leads is not about selling your brand or making a sale. It’s gathering information about your potential customers and providing them…
So what is a website content strategy and why do you need one for your website? This series of articles aims to introduce you to the field of website content strategy by briefly explaining what it is and why every website needs it. To start with we’ll need to define what content is in terms of a website. Quite simply; website…
I’d love to know how much Wilbur Smith earns for every word that he writes. Or John Grisham? Stephen King once earned US$30 million in one year (2010) – that’s more than half a million dollars a week! What I do know is that here in South Africa the humble hacks who write website content average around R4 per word…
Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content, block-buster blogging and so forth can be bewildering. My aha! moment came from Doug Leather, Jo’burg-based international consultant on customer-centric business models. The primary route to customer…