LinkedIn is the one of the best social media sites for connecting with top level professionals in your field. But how do you stop being just a ‘connection’ and become a company’s next most essential business partner? It’s Essential to get Your Profile Right if You Want to Generate Business Leads from LinkedIn. Your profile is more than just an…
When it comes to choosing which social media platform is best for generating leads, it may be difficult for you to decide which platforms are best suited to your needs. We often get asked whether Facebook is the right place. The answer is that it depends on where your customers are. If your customers are on Facebook, your business should…
“Why use social media for business? Marketing is no longer about the stuff that you make, but about the stories you tell.” These are the words of Seth Godin, marketing guru. So are you one of those business owners who’re still thinking, “Is a social media strategy really necessary for my business?” With social media now the mainstream marketing platform…
Are you feeling frustrated because your social media campaign isn’t generating leads for your business? Most South African businesses still have a lot to learn about using social media to generate business leads. So before you abandon ship completely, look at this stat: Compared to outbound (traditional) marketing, social media has a 100% higher lead-to-close rate. You can’t argue that,…
So you’ve put your brand out there on the big social media billboard but you haven’t generated one lead. And you’re beginning to doubt whether social media really works for generating leads for businesses in South Africa. Actually, generating leads is not about selling your brand or making a sale. It’s gathering information about your potential customers and providing them…
It took about 5 minutes for marketers to seize onto the social media platform opportunity. Before we knew it we were being told that if we didn’t market our businesses on platforms like Facebook and Twitter, we would be dead in the water. We would be left staring through the window at a party where everyone was making lucrative connections….