“Why use social media for business? Marketing is no longer about the stuff that you make, but about the stories you tell.” These are the words of Seth Godin, marketing guru. So are you one of those business owners who’re still thinking, “Is a social media strategy really necessary for my business?” With social media now the mainstream marketing platform…
Are you feeling frustrated because your social media campaign isn’t generating leads for your business? Most South African businesses still have a lot to learn about using social media to generate business leads. So before you abandon ship completely, look at this stat: Compared to outbound (traditional) marketing, social media has a 100% higher lead-to-close rate. You can’t argue that,…